The OutDoor Industry Award, presented annually as part of the OutDoor trade fair in Friedrichshafen, Germany, is among the most coveted in the industry. The X-BIONIC® Fennec® Polo compete against the large field of 424 competitors from around the world because of their unique X-BIONIC® Wüstenfuchs Technologie.   This represents another internationally coveted design award goes to the "most innovative brand 2009" (Plus X Award). The critical jury consisting of experts presented the industry with the greatest emphasis on evaluating the degree of innovation, design quality, workmanship, material choice, environmental friendliness, sustainability, functionality, utility, safety, trendsetting character and brand value / branding.